Web design and photography

Web design and Photography - Good web design has the task of realising the communication goals of a company in the figurehead "homepage" (also called website, internet presence or internet home page). Good web design takes into account clear lines in the menu structure, in user guidance and in the structure of the website. Photography plays an important role in web design in the form of moods, product images, portraits and more, which represent the company's services and/or products.

Web design and photography complement each other

A good website often uses atmospheric photos to support or clarify a message or information. In some cases (as of 2012), interchangeable photos from photo agencies such as Pixelia or Fotolia are used, but these are not "unique" and may be used by many companies. In other cases, photographs are used that are provided by Photographers or which the company has produced itself.

Information, moods and corporate design

In addition to conveying information and moods, it is important to align with the company's corporate design in order to achieve immediate identification with the brand and its public image. The ColoursThe basic role is played by a company's branding, fonts and photographs.

Web design and photography on private websites

There is also excellent web design for private websites, such as blogs. Media designers often have their own private websites on the Internet, which have an excellent structure, content and design.

Web design and photography for PC, smartphones and tablet computers

In addition to PCs and Apple Macs, good web design today also takes into account smartphones and tablet computers from many providers and displays its own design on the devices. Queries are programmed to display the web pages on a Smartphone better and leaner to improve readability and navigation.

Web design and Flash

For a long time, Flash from Adobe (then Macromedia) had a following and many websites were programmed in Flash. As media designers, we realise that Flash is no longer used as much since Apple's smartphones and tablet computers do not support Flash.

Programming websites

In addition to HTML, websites are now often programmed in PHP and JavaScript. In addition to the code-intensive creation of websites, the use of CMS or shop systems that allow the design to be customised and no longer need to be programmed from scratch. However, web design always requires a good knowledge of programme code and usability requirements.

Search engine optimisation SEO

Optimising websites for search engines such as Google and Bing is more important than ever. This optimisation must be taken into account during the planning stage, even before the site is created, in order to ensure optimum findability. For this reason, modern websites usually do not use frame techniques and often no longer use Flash.

© Peter Roskothen, photographer, journalist and media designer at Roskothen Neue Medien - Design zu Web design and photography